Hi, my name is April. I’m an anxiety riddled mother, wife, licensed nail tech, lover of coffee and owner of But I wish it was black. I am someone who loves the thrill of the hunt in the thrift store or secondhand websites but I kept finding myself saying “I love that…BUT I wish it was black”. I thought that if someone could just make a thrift store that catered to alternative styles like my own, that would be the only place I would shop and hence my business was born.

But I wish it was black is a curated collection of secondhand alternative clothing, shoes, and home décor for the lovers of black. Each piece is hand picked by yours truly. Welcome home!