Hi, my name is April. I’m an anxiety riddled mother, wife, manager, lover of coffee and owner of But I wish it was black. I am someone who loves the thrill of the hunt in the thrift store or secondhand websites but I kept finding myself saying “I love that…BUT I wish it was black”. I thought that if someone could just make a thrift store that catered to alternative styles like my own that would be the only place I would shop, and hence my business was born.

But I wish it was black is a curated collection of secondhand alternative clothing, shoes, and home décor. Most pieces are sourced as is and others are painted or dyed to fit the vibe. Making it a haven for those who embrace the edgy, gothic, and punk styles or simply love wearing black. All are welcome here, so let your freak flag fly!